About
Hi, I'm Joseph.
Buisnes coach & founder of Your24
I'm on a mission to help you launch your business and start making a living doing what you love.
Why? Becuase I know what it's like to
get disillusioned with the 'traditional' career path...
"I realised that I had been chasing an idea of success that wasn't meant for me..."
After 12 years working in the advertising and branding industry, something hit me, and it hit me hard.
I didn't want to do it anymore.
Well, not as I had been doing it anyway.
It's not that I hated what I did, I had just had enough of where I did it and who I did it for. I'd had enough of the office politics, the corporate clients, the out-dated leadership styles, the long commutes AND the long hours...ooohh the long hours.
I still felt I had a huge amount to give...but I wanted to do it on my terms. It felt like I was on a roller coaster ride that I couldn't get off of. And it was making me very, very unhappy...
​
'Signs at my local coffee shop used
to make me laugh and cry in equal measure on the morning commute'
However stuck you feel right now,
you are only one decision away from changing your life for the better.
It's never too late.
"When I made the leap from branding to sales, I fell back in love with my career again."
The realisation:
One day, whilst working on a pitch for dog food (at 9pm in the office), and after my 4th company change in as many years - I thought...is this it? Is this really it for the next 30+ years?!....
I couldn't face starting to look for another strategy role at yet another agency... so I decided it was time to take a leap of faith and leave the creative industry completely. This was it, I was going to start my own consumer brand. I was flying solo!
​
Then covid hit.
And I was forced to rethink everything, again.
This time, I thought I had better play it safe and take a stable WFH sales job until it all 'blew over'.
​
Turns out, 'that sales job', would be the start of an incredible
career change...
Now I want to help others design
a life that works for them too.
"My stress
reduced by 80% & I had the time & space to set up multiple revenue streams."
The learning:
Fast forward 3 years and my life has completely changed. I work for one of the worlds leading training providers for therapists and coaches. I fill my days with empowering enrolment conversations, helping people to take the next meaningful step in their lives, rather than selling them more stuff!
I earn at least as much as I did as a brand consultant (often a fair bit more due to commission). And working 100% from home with flexible hours, allows me to have time for my other passions such as DIY and self development (no more office politics and long commutes!) .
I've even had the time to turn those passions into side hustles, setting up businesses as a DIY content creator and as a coach! My personal life and relationships are all the better for a more happier & more fulfilled me too...just ask my wife!
I learnt a huge lesson. All my life I had chased a career path that never felt right. Then, when I made the decision to let go and listen to my gut, the right one found me.
​
Now I am passionate about helping other people do the same.
Because to put it simply, life is too short to be doing things you
don't want to do. It can be so much better.
'Being more present and able to fully enjoy breaks away with my wife, is one of my core life design values.'